24 Feb Dietrich Mateschitz and Redbull Air Race
With 49% of shares in the Red Bull energy drink that generates the same name, Dietrich Mateschitz is the richest man in Austria. His fortune is estimated by Forbes at $ 5 billion in 2011.
After obtaining a degree in Economics in Vienna, Dietrich Mateschitz in 1982 began his career at Procter & Gamble before joining Blendax, a German manufacturer of cosmetics. In charge of marketing, Dietrich traveled the world. It was during one of his business trips he discovered energy drinks, common in Asia but still too little popular in Europe.
With the help of two partners in Thailand, Dietrich Mateschitz is developing a strategy from manufacturing to beverage dispensing the emblem of a bull. In 1987, the company Red Bull GmbH is officially launched. It is now one of the most renowned brands in Austria. The secret of success lies in Red Bull positioning coupled with an aggressive marketing sponsoring sporting events more extreme. Mateschitz could focus on nightlife, but is itself somewhat focused on alcohol and dissolute life, he opts for sports ranging from skiing to Formula 1.
In early 2005, Red Bull has the Jaguar team. At the end of the same year, he also bought Minardi, to make the Scuderia Toro Rosso. Today, thanks to the marketing vision of Dietrich Mateschitz, Red Bull flows 1.9 billion cans per year, while generating $ 2 billion in annual revenue.
Dietrich Mateschitz has built a huge glazed hall, called Hangar-7 at Salzburg Airport, in order to house his personal collection of old planes. “In the beginning, there was no market for Red Bull, we said that we create and that’s what we did. ‘
Dietrich Mateschitz with his AH-1Z Cobra Redbull Helicopter.
Latest news on Dietrich Mateschitz
Dietrich Mateschitz brought Thierry Henry to New York Red Bulls
2010 – Four years after his arrival in the American Championship Soccer (MLS), the founder of Red Bull scored a coup by hiring the best scorer in the history of the Blues. Thierry Henry fan of the Big Apple will be responsible to lead the attack on New York Red Bulls, but also (and especially) contribute to the development of the club.
The energetic founder of Red Bull
2008 – Born in Salzburg 64 years ago, the founder of the brand of energy drink Red Bull will soon be able to run quiet days on Laucala Island (Fiji), he bought the Forbes family. The French Agency for Food Safety (AFSSA) has to authorize, after several years of litigation, to market its drink in France. The group sold last year for more than 3 billion cans. At the head of a fortune estimated at 2.4 billion euros, yet nothing predestined to success Dietrich Mateschitz.[/vc_column_text]
Dietrich Mateschitz, the creator of the energy drink Red Bull. His decision to spend some of his fortune to the restoration and operation of a collection of aircraft involving a 58-year-old named Siegfried “Sigi” Angerer, a pilot of 18,000 hours claims he is one who taught to fly nervous Dietrich Mateschitz. ”
“The first plane that I took for a ride was a Piper Cub,” said Sigi. “He was a little afraid of the aircraft at the time. He did not understand how a plane made from cotton [and tubes] could fly. He is accustomed to. ”
Another version of the story says that Dietrich Mateschitz has not been afraid to fly. He already had his pilot’s license when he met Angerer and invented the slogan of his company, “Red Bull gives you wings.” But Dietrich Mateschitz had learned to fly with a flight instructor shabby, so he learned to “the school Sigi fighter pilot “in the words of Gerd Strobl, responsible for the quality of the Flying Bulls, Red Bull Aviation subsidiary.
An indisputable point The first meeting between Siegfried Angerer and Dietrich Mateschitz was right. In 1990, Angerer was flying a Vought F4U during an airshow in Innsbruck, Austria. He had bought the plane in Texas a year or two ago, using all his savings from his day job as a corporate pilot, and was struggling to earn enough money for the maintenance of the aircraft. “Didi saw me steal,” says Siegfried Angerer, “and when I folded the wings down, he said:” Red Bull gives you wings, the plane fits perfectly with [our motto]! ”
Dietrich Mateschitz was asked to sponsor the plane, and Angerer willingly plastered the Red Bull logo on the fuselage of F4. In recent years, Angerer came to work for Red Bull. Friendship between men is the foundation of Flying Bulls.
“I came to Salzburg six years ago,” says Siegfried Angerer. “[Dietrich Mateschitz and I] discovered that we are in the same region, we drive the same car, we have the same interests.” Whatever the aircraft Sigi wants, he buys. Whichever aircraft draws attention Dietrich Mateschitz, he discusses with Sigi before buying. This is a unique partnership between two very different men.
Dietrich Mateschitz, 62, is handsome, tall and elegantly dressed. Siegfried Angerer is a guy crumpled unvieux flightsuit. Together they have established a superb base in the Austrian Alps, which serves high seat Flying Bulls. Their centerpiece is a simply known as the prefecture of Hangar-7, which looks like a nice shiny egg, cut in half, on an angle … well sort of what building! The story of this company starts in Innsbruck, 85 miles from Salzburg in 1997
Siegfried Angerer aviation ELISA
Siegfried Angerer & B-25 Flying Bulls.
“We had the dream to buy a B-25,” said Siegfried Angerer. He prefers airplanes from the United States because it claims that German craftsmanship is not that interesting – That’s done – and he’s left little. “We went to the United States and found a [B-25] in a sorry state in Kansas City. Carcass It looked like a fish … but the structure was very strong.” Siegfried Angerer flew until it is used to this plane Old School, adding, “We had to add 20 liters of oil per hour on one engine”!.
An overhaul of two and a half years followed. Once the plane is fully restored, Siegfried Angerer flew from Texas to Innsbruck, a grueling 27 hours! “It was great,” he said sarcastically. “We flew to 5,000 feet in bad weather and storms. The waves were like houses. ”
The crew of Red Bull ground seizes the new acquisition in Innsbruck, and Siegfried Angerer spends years turn it back on while flying to meetings Red Bull. When the open hangar Salzburg ceases operations, where Dietrich Mateschitz was living at the time, the two men jump at the chance to increase the space for their aircraft. On August 22, 2003, the elliptical glass Hangar-7 opens its doors to the public. The floors were polished, aircraft are presented in all their glory and a luxurious restaurant, the Ikarus is open.
F1 largest aviation prize
In this photograph, Redbull F1 Grand Prix, B-25 Fyling Bulls, The Mayday Bar and Ikarus in Hangar-7
As the collection and staff Flying Bulls increases, another space dedicated solely to the aircraft is required. The pavement is broken for Hangar-8 in May 2002, and in December 2003, the last piece of curved glass and pressure treated is positioned in the frame. There was a place for maintenance (Hangar-8) and a place for exhibitions and fancy parties (Hangar-7).
Hangar & Hangar-7-8
The physical separation between the glamor staff Hangar-7 and team gross Maintenance Hangar-8 is tense. Socialization between the two is impossible. Hangar-7 falls within the Red Bull, which is a separate entity from the Flying Bulls. Ikarus, the restaurant achieved world fame through his list of starred international chefs and chic lounge, Carpe Diem, where you can sip exotic tea and lounging in front of a breathtaking view of the aircraft collection and the Alps. Dietrich Mateschitz cultivates his image for his brand by completing the Hangar-7 with Mayday bars and crepuscular lighting and his dark music, and Threesixty and transparent floor overlooking the Hangar-7.
dietrich flying bulls anderer
On this picture of Hangar-7, Lockheed Constellation and DC6 B25 Flying Bulls, Landrover Redbull and 360 bar
Last summer, the shed features the works of people around the world were invited to create sculptures out of cans of Red Bull at the entrance of the museum Red Bull Hangar-7, which has an exposure turning on the aircraft and art.
On the other hand, the Hangar-8 is closed to the general public. Guests arrive at the controls of their own warplanes. Today, Flying Bulls increases constantly s collection that includes a North American T-28B Trojan, a North American B-25J Mitchell, a Cessna C208 Caravan Amphibian, Vought F4U-4 a five-Fairchild Dornier Alpha Jet, a Pilatus PC-6 Turbo Porter / B2-H4, and a Pitts S2B. There are also a couple of helicopters as a Bell AH-1Z Cobra disarmed, a Lockheed P-38 Lightning currently under renovation in Texas and a Fairchild PT-19 Boeing Stearman also being renovated in the Hangar -8. But the Douglas DC-6B is the centerpiece of the collection, not so much because of its size but because of the effort it took to get the almost perfect condition. The acquisition of this aircraft has an interesting origin: It was the second output of the production lines in 1958 and it was delivered with its twin, the last DC-6 ever produced in the Yugoslav national airline, JAT. The Chief State Josip Tito had other plans, however, for the latter, and made them convert in private luxury transport for its own use. In 1975, Tito has sold the DC-6 to the Zambian Air Force, who Stocka in a remote airfield for about 12 years before being used for tourist flights in West Africa until 1999.
In March 2000, Siegfried Angerer read in a magazine onboard the plane was for sale. He and Harald Reiter, the Chief Flying Bulls bought one. They chose the penultimate of the production chain and July 7, 2000, they moved their new DC-6 in its new home, a journey that took them 26 hours.
“We still did not have to shed, so we started to dismantle the aircraft outside on the ground, in the grass,” explained Thomas Muigg, technical director and maintenance Flying Bulls also flight engineer on DC-6. in 2000 he was hired to direct restoration. maintenance eventually replace 78 percent of the aircraft structure.’s cell had only 6,000 hours, but was plagued by corrosion. Moreover, as the team members began to dismantle the inner walls of the plane, they found hundreds of nests of African wasps. restoration will last a total of 30 men over four years. few months before project completion DC-6, a team of Flying Bulls was sent to Alaska to check the status at Northern Air Cargo, operator of the largest fleet of DC-6 and home to huge structure so that a flight simulator.
“I was anxious about the food they had on the plane and the fact that a team of rookies going to fly the plane during its flight certification,” said Doug Lee, a DC-6 driver 52 years of Northern Air Cargo. “I told them that they needed someone with experience to fly the aircraft, and I offered to make him fly in the tests for them.” Siegfried Angerer agreed and invited Doug Lee in Salzburg at the helm of the DC-6 as the chief pilot of the certification flights. Doug Lee is now a permanent part of the Flying Bulls.
Thus, almost all devices in the collection has its own history and its interesting features. A specialist is assigned to each aircraft. On aircraft like the B-25 and DC-6, an hour’s flight is about 50 hours of maintenance. Although parts can be found quite easily and at lower cost, it is difficult to predict what state they will be when they arrive. Recently purchased from the military parts are generally in very good condition, but often the parts require a lot of work to put them back on. Facilities Hangar-8 are approved by the European Aviation Safety Agency (the equivalent of the United States Federal Aviation Administration – FAA).
“With the DC-6 project, we learned that we had to do everything in-house,” says Thomas Muigg. “We could not rely on maintenance facilities because nobody has wanted to risk restoring classic.”
There is a hierarchy to be respected by so many drivers on so many different aircraft. “Every plane has a pilot assigned to his unit,” says Siegfried Angerer. “They often fly in their planes, but they are also under way in at least two different types of device. Rule is, you can fly a plane once every two weeks without asking.”
Siegfried Angerer exhausting work schedules. “This company started with only a few planes at the time I did not have a lot of flight nor a lot of work,” he said. “Now, with 22 aircraft, I have a little work under flight and much more work.”
Among the more than 70 types of aircraft that Siegfried Angerer was robbed in his career, he has several favorites: He especially liked his Piper Cub, where he taught the steering Dietrich Mateschitz. “For fun, this is the Alpha Jet,” he added. “For business flights, the Falcon 900.” Siegfried Angerer alone is responsible for obtaining the Alpha Jet Flying Bulls fleet. Is recalling his first purchase of the unit attempts, he said: “It was one of my dreams, but the German army does not sell to individuals.”
The Alpha Jet was developed by Dassault and Dornier in the 1970s as a dual-purpose trainer and light attack jet. In the 90s, the German Luftwaffe decided to withdraw from the Alpha Jet. Before they are auctioned, wing spars were cut so that military jets could not be used privately. Siegfried Angerer to buy out two conditions and which are used for exhibits and replacement. In 2001, an opportunity arises to Flying Bulls for the acquisition of two Alpha Jet (this time flying condition loans) directly from the manufacturer.
Flying Bulls restores Alpha Jet, making them the first of their kind to be demilitarized and licensed for civilian use. They were commissioned in flight in Europe. A couple of years later, Flying Bulls their third Alpha Jet buys third.
Flying Bulls Hangar-7
Flying Bulls Alpha Jet 900.
The hangars are busy places but clearly maintained. In the engine shop, each tool is perfectly aligned in order of size, under an engine there is a Drip pan without a drop of oil on the edges and the engine itself (which is supposed to need revision ) is clean as a mirror. “This is the Austrian style,” says Gerd Strobl.
“When you use old planes, you have to have some sensitivity to them,” said Thomas Muigg. “Conventional need care and love. Servicing provides only ten percent of your work. Ninety percent is just a concern for consistency …. You have to keep an eye on everything. Muigg Thomas is a perfectionist restoration specialist DC-6, it goes on every square centimeter of the aircraft to strip from the inside with a flashlight and a dental mirror.
The Flying Bulls aircraft collection travels the world meeting in airshow beyond Nellis Air Force Base in Nevada to its original Austrian territory. The display team Red Bull Flying Bulls sometimes accompanies and sometimes carry out appear in flight. The larger aircraft such as the DC-6 parked in shining thread as static exhibition for visitors sheds.
Red Bull is a major player in the distribution. Planes are beautiful proof that Dietrich Mateschitz brings vital importance to the image of its brand. The energy drink is directly involved in the demonstrations of the extreme sport Commes Airshows featuring his racing team freestyle circuits Formula 1 circuit. In 2005, Dietrich Mateschitz refused to send the Flying Bulls team in France for all events airshow because France did not allow at the time the sale of the beverage. The French were suspicious, can be justifiably high level of caffeine (80 grams per can, more that a cup of coffee), and the unknown effects of the two other main ingredients,
Taurine (1 gram per can, nonessential amino acid) identified as a neurotransmitter involved also in the cardiac muscle-strengthening. It is also involved in the mechanism of lipid digestion, since it is present in the structure of bile acids. These acids are the precursors of bile salts, charged emulsify dietary lipids (which should include cholesterol). Acamprosate, a derivative of taurine, is used in the treatment of alcohol dependence. Taurine, already present naturally in the human body, is controversial when taken in high doses because scientific studies have, to date, not been able to clarify the interactions and consequences of absorption mass of this amino acid.
the Glucuronolactone (0.6 grams per can carbohydrate). Its supplementation through food or drink would not contribute much to increase the role of “detoxifying” natural. Moreover, this substance is a carbohydrate whose absorption by the body is not an easy one.
The position of France has since been revised, opening the door to many interesting types of aircraft waiting to be adopted by Dietrich Mateschitz of chrome to dress in the colors of Red Bull such as the De Havilland DH-110 Sea Vixen.