Category
Advertising, Aliment, Europe, Installer, MENA, Tunis
Tertiary Intractions
Advertising, Aliment, France, Laval, M6, Tunis
Primary intrication¹
- President is a trademark for a series of industrial cheeses created in 1968
- President is owned by Lactalis food group
- In 2018, President is the food brand with the highest penetration rate in France where it generates 2.6 billion euros in turnover
Secondary
- Lactalis headquarters are located¹ in Laval, France
- Stephane Plaza and Top Chef appear¹² in a President advertising
Tertiary
- Tunisia was in charge¹ of a mall campaign in MENA
- Stephane Plaza and Top Chef are broadcast by M6