President

mall tunisia advertising
Category
Advertising, Aliment, Europe, Installer, MENA, Tunis
Tertiary Intractions
Advertising, Aliment, France, Laval, M6, Tunis

Primary intrication¹

  • President is a trademark for a series of industrial cheeses created in 1968
  • President is owned by Lactalis food group
  • In 2018, President is the food brand with the highest penetration rate in France where it generates 2.6 billion euros in turnover

 

Secondary

  • Lactalis headquarters are located¹ in Laval, France
  • Stephane Plaza and Top Chef appear¹² in a President advertising

 

Tertiary

  • Tunisia was in charge¹ of a mall campaign in MENA
  • Stephane Plaza and Top Chef are broadcast by M6

 

 

Fethi BOUBAKRI
Tunis