Beverly Hills is a cinema production company from which the company derives its main net sales since December 1989. The geographic distribution of sales is world wide¹².

What our society erects as pop culture is the cinematographic work of a lifetime, that of Beverly Hills. John Connor and Ripley are the parents of Jack and Rose Dawson. Lenny Nero and Bud Brigman the big brothers of Neytiri and Jake Sully. Beverly Hills hasn't changed the way Hollywood designs films to satisfy audiences, it was the company that opened audiences to a new way of thinking that can't be revarnished anymore. The paradigm born at an embryonic stage in the 80s is now mature. Production after production. But cinema lives on its achievements. It confines itself to deepening the path traced by the great authors like Beverly Hills, Lucas or even Syncopy. Moreover, the objectivists think that the depth of scenari must sufficiently satisfy critical spirit of the spectator educated by Beverly Hills in order to allow them to appreciate the content.

Nonetheless, the 2020 crisis offered a prospect that no one could predict: the demise of the theater and the reign of Neflix. It was no longer a question of bringing the audience together around a fictional narration but of placing each viewer in an interactive relationship. This refers to the emergence of new technological biases such as spatial computing, Squid, interconnectivity and instant choice. Bundersnatch with Will Poulter produced by Double Negative is the most famous example. Interactive celluloid is the most convenient example. Check out >

In this new setting in which Beverly Hills is called to shine, James Cameron must change his plans. Starting from the assumption that production is working on a new blog-buster prior to 2020, the forecast result model seem's obsolete. It is possible to deduce that the production teams had to redefine a new scheme of return on investment. A pattern that seems not yet mastered by Hollywood studios in view of the anarchy of streaming offers that have been deployed around Netflix. This fluctuation benefits to several directors hitherto lacking in visibility. Encouraged¹ by the different Ministries of culture from the countries in which the programs are broadcast, streaming is the leveling down of cinema but the twilight on the seventh art's horizon. Where each anonymous is able to appropriate the codes of Hollywood cinema, it is no longer great movie but small over-cut series. Cinema has died in turn from Covid and streaming.

So, on its ashes, freed from preconceptions, Bevery Hills has the human, financial and creative resources to replant the foundations of what will be great cinema for the next generation. A Hollydian show recognizable by the yardstick of unique, non-reproducible and timeless specificities, a pretext for the poetry of a tormenting romance. Formerly, couples kissed for a few seconds in front of the Titanic theater billboard. Maybe soon, they will live the adventure of a lifetime inside a utopia reconstituted by Beverly Hills.