Ariel

africa middle east advertising agency
Category
Advertising, MENA, Tunis
Tertiary Intractions
Advertising, Brussels, China, France, India, Mall, Philippines, Tunis

Primary intrication¹

  • Ariel is a laundry brand owned by Procter & Gamble
  • Procter & Gamble is developing Ariel detergent in its European technical center, located in Brussels.
  • Ariel product which contains enzymes, was marketed under the brand Ariel in 1967
  • In 1993, Nawfal Trabelsi was appointed marketing manager of the brand. In 1994, Ariel was the leader in France with a market share of 35% 3

 

Secondary

  • Ariel produced¹² several campaign notably in France, India, China and Philippnes
  • A "new formula", launched in 1981, reduces washing temperatures. During the 1980s
  • Procter & Gamble launched new versions, including Ariel Liquide, Ariel Color and Ariel Ultra, a so-called “compact” powder detergent
  • Ariel Ultra Liquide was marketed in the early 1990s
  • The latter is a response to the exit of Skip Micro Liquide from competitor Unilever

 

Tertiary

  • Ariel installed in Geant's mall an advertising by Tunis
  • Ariel the little mermaid ( Disambiguation )

 

Fethi BOUBAKRI
Tunis
ADVERTISING
00 216 71 90 50 69