Saturated with information, it is sometimes good to remember that the main thing is not on Google and what does not appears on our screens is what matters the most. Also, painting an unprecedented portrait of Christian DIOR on the internet is a risk of getting lost unnecessarily between the lines of a hagiographic press. Interference in the trivial - basically in what is derisory - seems to be in a too polemical world, the only way to reach the essence of the Dior spirit. And it is because anonymity allows you to work with those who embody it, that it is possible to seize the soul of a house. So to make the difference between anecdote and worship, it is necessary to commemorate the past.
At a time that the quays of the Seine occupied the only function provided by its nature, love, Dior breathed life into two new fragrances with the golden sweetness of wheat⁵ and hypnotic scents⁶.
In the middle of her life, Christian¹ gleans this truth as fresh as a flower : hatred is brief, immense is love. Adorned with the voice of Barry WHITE, J’adore was conceived as an ode to love and is today found with Charlize Theron, as an ode to femininity.
Before was therefore no longer sufficient. John RAWLS² would have said that it is what we do with our heritage that disappoints us. Are the values carried by Dior perfumes since 1947 seem's disappointing, incomplete and too conservative ? Or maybe the house have never properly adhere to the succession of modes of thought ?
In the first case, Dior would be the opinion leader that it has always been, teaching us by the fact that in the past the social image must be subordinated to the authentic experience of feelings. Secondly, Dior would be a chimera without claws or teeth delivered as a dismantled place, offering very few resistance to the law of the markets. In other words, a soulless brand.
Anyway, what appeals to our senses and what appeals to our reason are capable of making history regardless of the truth. The truth is all that's left when you take away everything you can't see or touch, including the love that everyone believes in one day. This is why truth about the Dior spirit must be observed in the light of those who embody it, namely its employees.
Anyway, what appeals to our senses and what appeals to our reason are capable of making history regardless of the truth. The truth is all that's left when you take away everything you can't see or touch, including the love that everyone believes in one day. This is why truth about the Dior spirit must be observed in the light of those who embody it, namely its employees.
Applying to Paris is simpler than applying to the US Army but with equivalent competence, it is simpler to become a Top gun Officer¹ than to obtain a position with the Management Board². It is the pyramid principle from private sector which is opposed to the principle of military meritocracy. This returns candidate to question his recruitment through the decades when HR has gone from letter sorting work to generalized data processing. The Internet diluted the relevance of the collective hiring process while meeting a need for individual consideration. There is kind of disappointment for a Marxist³.
I was hired to launch Dior perfumes through the Paris Hostesses & groom agency on the basis of certain physical qualities and excellent diction. Suffice to say an extra among so many other anonymous. A grandiose setting where we were asked to represent by proxy, the Dior spirit. The events team, itself external to Dior, always spoke to us diligently but courteously at a time when you could say that an jerk was an jerk. At Dior, those we would call today Event manager and Public relation were of enviable intellectual rigor and equal mood. Penetrating spirits, quick and fair sighted, discreet, full of finesse and charming modesty, they were the Dior spirit.
