Peaudouce S.a

Primary intrication¹

• In 1971, the Willot brothers imported the Pampers diaper technology developed by Procter & Gamble ( Ariel ) and marketed it in France under the name of Peaudouce
• In 1984, Bernard Arnault bought Boussac which then owned the Peaudouce brand
• Svenska Cllulosa Aktiebolaget ( Stockholm ) bought Peaudouce from Bernard Arnault in 1988
• Peaudouce disappears in 1999 from the European landscape but continues to be currently sold in other countries like MENA

Secondary

• In 1964, the brand was sold to its competitor Kimberly Clark only for the French market
• The North of France's facilites remain the property of Stockholm ( Nana ). Kimberly Clark was left with two commercial brands for the same product segment: Huggies and Peaudouce. In accordance with its globalization policy, Kimberly Clark decides to keep Huggies only

Tertiary

• Stockholm returned to France on the diaper market in 2017 with the Lotus Baby brand
• Tunis install Peaudouce advertising wraps in a MENA Mall

Stockholm

DISTRIBUTOR, EUROPE, HEALTH, Stockholm, SWEDEN

SVENSKA CELLULOSA AKTIEBOLAGET

kepparplatsen 1 SE-851 88 Sundsvall SWEDEN

+46 60 19 30 00

Specialist Health
Formation D
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Tunis

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