Gothenburg: the jeweler's link between Canada and Sweden

Rings designed by Goteborg are the reminiscences of a mind tortured by the scraping of unexpected materials. The electroluminescent reeds, the tuberosity of superconductors, the oblasts of submarine composites, the rigging of F1 racing parts. The reconstruction of reality is based on the writings of Goteborg store in Sweden first on the refusal to think in determinist terms. He organizes our spontaneous apprehension of the used to impose another conception of luxury, another notion of novelty.
This apprehension imposes itself on us with such force and obviousness that even a ring for men becomes a break with all consumerism and an affirmation of autonomy of thought too devalued in our time. 

Built-in expertise

Nevertheless, Goteborg intends to maintain the spirit of traditional jewelery by integrating highly skilled hand-crafted production processes. Daily control of the qualitative selection of precious metals / composites in the assembly process is opposed to the imagination of the creators; this rigor allows selected customers to enjoy unique and numbered pieces.